CRM adoption rates continually increase as providers improve their technology and make the platforms easier to use. Still, some business owners are wary of adopting a CRM.
Let’s look at some CRM trends regarding adoption rates!
Manual data entry is one of the primary reasons for the lack of CRM adoption
One of the most mundane aspects of implementing a CRM is manually transferring your company’s data from where it currently lives to the new software.
Data transferring is time-consuming if your business has been operating for several years (trust me, I’ve been there).
However, after completing this process, your CRM saves time and automates future data entry.
22% of businesses believe embracing new technology is the biggest challenge facing their company
When I implemented my first CRM, the most challenging aspect was getting employees on board. Change and new technology are intimidating at first.
One way to encourage CRM usage is by explaining the long-term benefits and time-saving components to your employees.
94% of CRM users want customer management features in their CRM platform
Organizing relevant customer data impacts several areas of your business, including the following:
- Improves customer satisfaction
- Improves customer retention
- Provides a complete picture of each customer
- Ensures everyone on your team can access the same information
- Prevents data silos
Therefore, it’s no surprise companies want customer management features in their CRMs!
65% of businesses start using CRM tools within their first five years of business
One piece of software advice is implementing a CRM sooner rather than later.
Implementing a CRM after you’ve been in business for several years is difficult and time-consuming.
28% of companies switch to a new CRM because their current platform is no longer supported
Using CRM is only helpful if the software is available.
Choosing a leading CRM vendor is better because they are more likely to ensure your software is always compatible with your technology as it evolves.
24% of companies say functionality is the most essential factor when investing in CRM technology
An essential factor in CRM revenue is functionality. When choosing software, ensure its functionality matches your business needs.
For instance, some companies require an industry-specific CRM to perform essential tasks and follow laws and regulations.
22% of companies switch CRM systems because their current platform is too challenging to use
Providers with the largest CRM market share create intuitive systems that users can implement and learn quickly.
Small business owners (usually) don’t require advanced CRM functionalities or enterprise software. Find an intuitive CRM if you’re just getting started.
20% of businesses note that ease of use is the most crucial factor when purchasing a CRM system
Ease of use is an important factor worth considering as you search for new CRM software.
When CRMs are easy to use, it allows you to save money on training, start using the program faster, and avoid employee frustration.
Different industries use CRM, indicating how versatile and practical the software is. These CRM statistics show how widely used CRM software is worldwide.
Let’s take a look!
CRM usage increased from 56% to 74% from 2018 to 2019
In one year, more companies used CRM software by almost 20%! This incredible growth rate shows how fast CRM software is taking off in the business world.
55% of businesses in the United States use CRM systems
More than half of all businesses in the United States utilize CRM software. And with the number of providers increasing, it’s expected this stat will only increase.
Also, CRM providers continually modify and advance their software, allowing more businesses to take advantage of the technology.
52% of businesses use their CRM for calendar management
Large companies with several departments have a complex calendar. There are meetings, deadlines, appointments, etc., to consider.
Even small companies with ten employees or fewer can have numerous things on their schedules.
Calendar management ensures everything runs smoothly. Additionally, it allows you, as a boss, to view everything going on throughout the month.
44% of companies use their CRM system for lead scoring
CRM software is an excellent tool if your company has trouble securing new clients. Data analysis allows the software to find potential customers.
As a result, your sales reps spend less time searching for clients and more time converting leads into paying customers!
13% of CRM users are in the IT industry
IT companies utilize CRM software for their database and analytics (primarily). Some of the key functions IT businesses benefit from CRM include the following:
- Sales and marketing
- Operations and support
- Data analytics and reporting
CRM software is growing within the IT industry because of its various benefits.
32% of CRM users are in the professional services industry
The professional services industry includes businesses like:
- Law offices
- Advertising professionals
- Financial advisors
These companies benefit from CRM software because it handles daily tasks that would otherwise distract employees from their primary objective.
For instance, law offices can focus more time on building cases for their clients when they have CRM because the software handles creating reports, entering data, and sending messages.
50% of companies use their CRM system for email marketing
As you saw in a previous section, email marketing is extremely beneficial for companies.
Businesses can use CRM software to schedule email marketing campaigns and collect data from customers on their email lists.
Some companies solely use CRM technology for email marketing features.