Saying “thank you” may seem like a small detail (and it is), but it goes a long way as you build customer relationships.
Even if a customer only purchases one item from your store, including a (handwritten) note saying thank you means a lot to most customers.
Also, sending thank yous helps your business stand out from the crowd, as most big-name companies don’t do this!
If you can personalize your thank you messages, too, that’s even better.
Customers aren’t the only people you can send thank yous to.
I’ve found that sending thank-you notes to employees, outside parties, and anyone else who helps your company meet its goals helps build meaningful relationships.