Why is storing all your customer data in one place a good idea?
360-degree profiles allow your team to build meaningful, personalized customer relationships. As a result, you enjoy more sales and loyal customers!
Let’s look at the seven benefits of building 360-degree customer profiles!
Accessible Customer Information
First and foremost, 360 views ensure your data is easily accessible.
For instance, when customer support agents help a customer, the last thing they want to do is put that person on hold so that they can find the records they need.
Instead, your team needs real-time customer data.
That way, they can provide instant solutions and fast responses, leading to better customer retention rates!
Future Customer Behavior Prediction
Another benefit of 360 customer views is predicting future customer behavior.
For instance, by analyzing a customer’s purchase history, you can determine what items they might be interested in purchasing.
Meeting future customer expectations lets your team proactively reach out with valuable information and offers!
Additionally, predicting the customer experience helps create higher-value customer relationships while increasing sales.
Enables Personalization in Your CRM
When you create a 360-degree customer view, your team has access to the information they need to personalize their interactions with customers.
For instance, your sales and marketing teams can send personalized messages tailored to each customer’s interests and needs instead of generic emails.
Personalizing customer experience makes customers feel valued by creating a unique, individual customer journey.
When companies personalize each customer journey, they are likelier to have loyal customers who spend more money on their products or services!
Ensures a Great Customer Experience
The customer experience you provide is a significant factor in customer retention.
Using 360-degree customer views, your team gains access to the data they need to ensure customers have great experiences each time they interact with your business.
For instance, your team can offer discounts on items related to past purchases or send follow-up emails after deliveries.
By leveraging data, your team understands customers’ needs to feel comfortable shopping with your company.
Helps Manage Cross Channel Customer Communication
With 360-degree customer views, managing communication across multiple channels is easier.
For example, let’s say you’re running a marketing campaign and need to collect customer feedback.
Using your CRM software, you can quickly contact customers on Facebook and Twitter to ask for feedback.
Plus, once you collect customer feedback, your team can use it to improve the customer experience and boost sales!
A customer data platform also ensures you contact customers via their preferred communication channel!
Better Customer Engagement
The more customer data you have, the better your team can engage with customers.
For instance, by understanding what interests customers, you can create content and offers that make them feel special!
A 360-degree customer view also helps your team anticipate customers’ needs and adapt to changing demands.
Remember, a personalized customer experience goes a long way, and you can only do this if you understand how to engage with your customer base.
Increased Brand Loyalty
Finally, a 360-degree customer view helps you build customer loyalty.
Customers feel valued and appreciated when they have great experiences with your company.
Further, when customers shop with you because of the offers or discounts you provide through customer profiles, it solidifies their trust in your brand.
The more loyal customers you have, the more likely they are to recommend your brand to family and friends!