In this section, I’ll review some of the best new nurturing strategies you and your team can implement.
While some of these techniques may not fit your business practices, there’s bound to be one your business can utilize!
Let’s see how your team can nurture leads effectively.
Outbound Calls
Outbound calls are proactive telephone calls made by sales representatives to potential consumers to promote a product or service.
These calls are typically part of a larger lead nurturing strategy, acting as a touchpoint that keeps your business at the forefront of the customer’s mind.
Outbound calls are an excellent way to determine qualified leads and gain valuable insights.
SMS Marketing Campaigns
SMS marketing campaigns are a great way to engage with potential customers and build relationships.
With increased mobile usage, SMS campaigns can help you reach out to more leads than ever.
The key is to keep your messages targeted and focused on one goal: nurturing the lead.
Typically, SMS campaigns are combined with marketing automation to send more generalized messages to nurtured leads as well as non-nurtured leads.
Email Drip Campaigns
Email drip campaigns are automated email sequences triggered after a customer takes an action or completes a task.
These campaigns aim to send out relevant information at specific intervals, such as product updates and industry news.
These emails should be personal and tailored to each individual lead.
Email drip campaigns are one of the most effective lead-nurturing tactics because this type of communication helps build relationships and trust.
Outbound Personalized Emails
Outbound personalized emails are a type of lead-nurturing tactic where sales reps send individualized messages to potential customers.
These emails are sent on an as-needed basis and should be tailored specifically for each customer.
The content in the email should provide value while still promoting your product or service.
Personalized emails emphasize why it’s critical to understand your target audience, as you need these messages to resonate and convert leads!
Retargeting Campaigns
Retargeting campaigns are a powerful way to stay in front of potential customers.
These campaigns involve showing targeted advertisements to people who have already visited your website or interacted with your brand in some way.
Retargeting is an effective (and automated) lead nurturing tactic because it reminds prospects of what you offer and keeps them engaged.
Social Media Communication
Ensuring your marketing team communicates with potential customers via social media outlets is a critical lead-nurturing strategy.
Depending on your target audience, most people who will buy your products or services are on social media platforms throughout the day.
Therefore, using lead nurturing tactics combined with social media marketing automation is an efficient way to engage with prospects and start the buyer’s journey.
Content Marketing
Content marketing is a form of lead nurturing that helps potential customers build trust with your brand.
By providing valuable content like blog posts, videos, and resources related to your industry, you can establish yourself as an authority in the space and nurture leads down the sales funnel.
Content marketing also keeps prospects engaged by giving them relevant and exciting information.
